The Designers Kickstarting Africa’s Style Revolution


It’s a new era in African fashion in which young designers are focused on issues of identity, sustainability and the preservation of artisanal techniques.


Although shackles of colonialism were thrown off years ago, the embrace of ancient traditions has a newfound focus, and an equal emphasis on environmental responsibility and a respect of craft is reinterpreting fashion in exciting new ways.

The vanguard of contemporary African designers is moving away from the cliché of African prints to adopting and valorising indigenous textiles. From the late 18th century, an influx of imitation prints arrived from Europe and soon became desirable.

But these were in fact not African but from places such as Manchester and the Netherlands. Now, there’s a scepticism about these materials, with designers critical of their origins.

Leave a Reply

Your email address will not be published. Required fields are marked *

Also read...

Debate: I Will Deliver More Dividends If Given The Opportunity To Return, Sen Fadahunsi Assures Constituents
18 January 2023
Between Gov Adeleke and Speaker Owoeye: Who is a better statesman
06 January 2023
Aina Felicitates with Olufaki On First Coronation Anniversary
27 December 2022
Adeleke's N2.9bn Vehicles' Allegation: These people are comedians
23 December 2022
1 2 3 1,068